FUJIFILM
ProjectsAs the smallest brand in their product category, Fujifilm needed a more cohesive marketing strategy to stand out within the industry. The showcased work is contributing to Fujifilm's efforts in building a stronger brand presence.
01
Always on Social Campaign - Tell Your Story
For this project I developed an Always-On Social Nurture campaign designed to engage diverse audiences and deepen brand consideration for Fujifilm and its products. Working within strict brand guidelines, I created social assets that celebrated Fujifilm’s 80-year legacy of innovation and storytelling.
They say a picture paints a thousand words. With a Fujifilm camera, even the most inexperienced photographer can capture images that tell beautiful tales, capturing moments that resonate through the ages. Armed with a Fujifilm camera, you don’t just take pictures, you tell stories.
02
Education Catalogue
Fujifilm aimed to enhance the communication of its brand value and product offerings in the education industry, a sector it had yet to enter. I was tasked with designing a comprehensive catalogue that not only featured their product range with an educational approach but also aligned seamlessly with the strong brand identity.
This catalogue marked a departure from Fujifilm Australia's previous initiatives, and its success means they are looking to replicate across other industries both here and internationally.
03
Luna New Year Promotion
This was a fun way to engage with in-store customers at their Sydney flagship store during Lunar New Year. I worked closely with a finishing artist to use new print methods like foiling and embossing. This was well received by Fujifilm in Australia and internationally.
2024
Client: FujiFilm Australia
Tonic The Agency
