LG STYLER
POINT OF SALEMy aim for this piece was to visually stand out from other point-of-sale products in stores. I approached it with a unique design strategy to achieve that end.
The brief was to increase product awareness and interaction for the LG Styler, given its recent entry into the Australian market. I designed three unique pieces to be placed on other LG laundry products, presenting the LG Styler to consumers as a complementary addition to the washer and dryer.
01
The Renovator - Blueprint
The strategy for this point of sale was to engage the rational audience, inspiring them to complete their dream home with the product. I used the concept of a blueprint to communicate this.
02
It’s a Lifestyle
This point of sale aligns with the current campaign for the LG Styler, incorporating bright colours and featuring talent to engage consumers, transforming the product into a coveted fashion accessory.
This straightforward '3-step solution' execution went to market, as the strategy effectively communicated the product, transforming it into a 'need' for any laundry setup. My design incorporated a fold to interact with the printed product, allowing consumers to preview both the inside and out, creating intrigue and curiosity to learn more.
03
Complete Your Laundry
2023
Client: LG Australia
Tonic The Agency
