To celebrate the launch of LG’s new WashTower product line, we developed a comprehensive campaign strategy spanning social media, digital platforms, and out-of-home channels. Our goal was to spark excitement and engage consumers with the opportunity to win the new WashTower.

As the lead on this campaign rollout, my responsibility was to ensure consistency across all creative elements and messaging as well as the delivery of finished assets for distribution. I designed the key product lifestyle visuals which led as the campaign visual across all channels, developed the UX/UI for the competition survey, social media artwork (both static and video), web banners, and out-of-home print materials, including an installation at Westfield Parramatta.